{"id":8805,"date":"2023-03-23T10:45:34","date_gmt":"2023-03-23T09:45:34","guid":{"rendered":"https:\/\/beurswand.nl\/unkategorisiert\/wie-platziere-ich-eine-messe-im-marketing-mix\/"},"modified":"2026-07-27T20:52:06","modified_gmt":"2026-07-27T18:52:06","slug":"wie-platziere-ich-eine-messe-im-marketing-mix","status":"publish","type":"post","link":"https:\/\/beurswand.nl\/de\/messeteilnahme\/wie-platziere-ich-eine-messe-im-marketing-mix\/","title":{"rendered":"Wie ordnet man eine Messe in den Marketing-Mix ein?"},"content":{"rendered":"<p>Der Marketing-Mix besteht aus allen Instrumenten und Taktiken, die Sie als Unternehmen zur Vermarktung eines Produkts oder einer Dienstleistung einsetzen.  <a href=\"https:\/\/beurswand.nl\/de\/ausstellungswaende\/\" target=\"_new\">Messen<\/a>, insbesondere auf dem Gesch\u00e4ftsmarkt, k\u00f6nnen eine gute Erg\u00e4nzung des Marketing-Mix sein, da sie Ihrem Unternehmen direkten Zugang zu potenziellen Kunden verschaffen und Ihnen die M\u00f6glichkeit geben, Ihr Angebot zu pr\u00e4sentieren. Messen schaffen Markenbewusstsein, f\u00f6rdern die Lead-Generierung, bieten Einblicke in die Aktivit\u00e4ten der wichtigsten Wettbewerber und liefern Feedback von Kunden und Interessenten.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Der Marketing-Mix besteht aus allen Instrumenten und Taktiken, die Sie als Unternehmen zur Vermarktung eines Produkts oder einer Dienstleistung einsetzen. Messen, insbesondere auf dem Gesch\u00e4ftsmarkt, k\u00f6nnen eine gute Erg\u00e4nzung des Marketing-Mix sein, da sie Ihrem Unternehmen direkten Zugang zu potenziellen Kunden verschaffen und Ihnen die M\u00f6glichkeit geben, Ihr Angebot zu pr\u00e4sentieren. Messen schaffen Markenbewusstsein, f\u00f6rdern [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8807,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[64],"tags":[],"class_list":["post-8805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-messeteilnahme"],"acf":[],"_links":{"self":[{"href":"https:\/\/beurswand.nl\/de\/wp-json\/wp\/v2\/posts\/8805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beurswand.nl\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beurswand.nl\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beurswand.nl\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/beurswand.nl\/de\/wp-json\/wp\/v2\/comments?post=8805"}],"version-history":[{"count":1,"href":"https:\/\/beurswand.nl\/de\/wp-json\/wp\/v2\/posts\/8805\/revisions"}],"predecessor-version":[{"id":31213,"href":"https:\/\/beurswand.nl\/de\/wp-json\/wp\/v2\/posts\/8805\/revisions\/31213"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beurswand.nl\/de\/wp-json\/wp\/v2\/media\/8807"}],"wp:attachment":[{"href":"https:\/\/beurswand.nl\/de\/wp-json\/wp\/v2\/media?parent=8805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beurswand.nl\/de\/wp-json\/wp\/v2\/categories?post=8805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beurswand.nl\/de\/wp-json\/wp\/v2\/tags?post=8805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}