{"id":4723,"date":"2023-03-23T10:45:34","date_gmt":"2023-03-23T09:45:34","guid":{"rendered":"https:\/\/beurswand.nl\/trade-show-participation\/how-do-you-place-a-trade-show-in-the-marketing-mix\/"},"modified":"2026-07-27T20:52:01","modified_gmt":"2026-07-27T18:52:01","slug":"how-to-place-a-fair-in-the-marketing-mix","status":"publish","type":"post","link":"https:\/\/beurswand.nl\/en\/trade-show-participation\/how-to-place-a-fair-in-the-marketing-mix\/","title":{"rendered":"How do you place a trade show in the marketing mix?"},"content":{"rendered":"<p>The marketing mix consists of all the tools and tactics you use as a company to market a product or service.  <a href=\"https:\/\/beurswand.nl\/en\/exhibition-walls\/\" target=\"_new\">Trade shows<\/a>, especially in the business market, can be a great addition to the marketing mix, as they give your company direct access to potential customers and also give you an opportunity to highlight your offerings. Trade shows create brand awareness, encourage lead generation, provide insight into the activities of key competitors and provide feedback from customers and prospects.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The marketing mix consists of all the tools and tactics you use as a company to market a product or service. Trade shows, especially in the business market, can be a great addition to the marketing mix, as they give your company direct access to potential customers and also give you an opportunity to highlight [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2862,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[20],"tags":[],"class_list":["post-4723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trade-show-participation"],"acf":[],"_links":{"self":[{"href":"https:\/\/beurswand.nl\/en\/wp-json\/wp\/v2\/posts\/4723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beurswand.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beurswand.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beurswand.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/beurswand.nl\/en\/wp-json\/wp\/v2\/comments?post=4723"}],"version-history":[{"count":1,"href":"https:\/\/beurswand.nl\/en\/wp-json\/wp\/v2\/posts\/4723\/revisions"}],"predecessor-version":[{"id":31167,"href":"https:\/\/beurswand.nl\/en\/wp-json\/wp\/v2\/posts\/4723\/revisions\/31167"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beurswand.nl\/en\/wp-json\/wp\/v2\/media\/2862"}],"wp:attachment":[{"href":"https:\/\/beurswand.nl\/en\/wp-json\/wp\/v2\/media?parent=4723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beurswand.nl\/en\/wp-json\/wp\/v2\/categories?post=4723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beurswand.nl\/en\/wp-json\/wp\/v2\/tags?post=4723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}