{"id":8667,"date":"2023-03-23T10:45:34","date_gmt":"2023-03-23T09:45:34","guid":{"rendered":"https:\/\/beurswand.nl\/sin-categorizar\/como-integrar-una-feria-en-el-marketing\/"},"modified":"2026-08-24T12:45:01","modified_gmt":"2026-08-24T10:45:01","slug":"como-integrar-una-feria-en-el-marketing","status":"publish","type":"post","link":"https:\/\/beurswand.nl\/es\/participacion-en-ferias\/como-integrar-una-feria-en-el-marketing\/","title":{"rendered":"\u00bfQu\u00e9 lugar ocupa una feria comercial en el marketing mix?"},"content":{"rendered":"<p>El marketing mix consiste en todas las herramientas y t\u00e1cticas que utiliza una empresa para comercializar un producto o servicio.  Las <a href=\"https:\/\/beurswand.nl\/es\/paredes-de-exposicion\/\" target=\"_new\">ferias comerciales<\/a>, especialmente en el mercado empresarial, pueden ser una buena adici\u00f3n a la combinaci\u00f3n de marketing, ya que dan a su empresa acceso directo a clientes potenciales y tambi\u00e9n le brindan la oportunidad de destacar su oferta. Las ferias comerciales crean conciencia de marca, impulsan la generaci\u00f3n de contactos, proporcionan informaci\u00f3n sobre las actividades de los principales competidores y permiten conocer la opini\u00f3n de los clientes actuales y potenciales.<\/p>\n<p>Lea tambi\u00e9n: <a href=\"https:\/\/beurswand.nl\/es\/participacion-en-ferias\/brabanthallen-s-hertogenbosch-este-preparado-para-su-proxima-feria\/\">Brabanthallen &#8216;s-Hertogenbosch: prep\u00e1rese para su pr\u00f3xima feria<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El marketing mix consiste en todas las herramientas y t\u00e1cticas que utiliza una empresa para comercializar un producto o servicio. Las ferias comerciales, especialmente en el mercado empresarial, pueden ser una buena adici\u00f3n a la combinaci\u00f3n de marketing, ya que dan a su empresa acceso directo a clientes potenciales y tambi\u00e9n le brindan la oportunidad [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8678,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[66],"tags":[],"class_list":["post-8667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-participacion-en-ferias"],"acf":[],"_links":{"self":[{"href":"https:\/\/beurswand.nl\/es\/wp-json\/wp\/v2\/posts\/8667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beurswand.nl\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beurswand.nl\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beurswand.nl\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/beurswand.nl\/es\/wp-json\/wp\/v2\/comments?post=8667"}],"version-history":[{"count":2,"href":"https:\/\/beurswand.nl\/es\/wp-json\/wp\/v2\/posts\/8667\/revisions"}],"predecessor-version":[{"id":31386,"href":"https:\/\/beurswand.nl\/es\/wp-json\/wp\/v2\/posts\/8667\/revisions\/31386"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beurswand.nl\/es\/wp-json\/wp\/v2\/media\/8678"}],"wp:attachment":[{"href":"https:\/\/beurswand.nl\/es\/wp-json\/wp\/v2\/media?parent=8667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beurswand.nl\/es\/wp-json\/wp\/v2\/categories?post=8667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beurswand.nl\/es\/wp-json\/wp\/v2\/tags?post=8667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}