{"id":8737,"date":"2023-03-23T10:45:35","date_gmt":"2023-03-23T09:45:35","guid":{"rendered":"https:\/\/beurswand.nl\/sin-categorizar\/como-utilizar-una-feria-como-medio-estrategico\/"},"modified":"2026-07-27T20:52:05","modified_gmt":"2026-07-27T18:52:05","slug":"como-utilizar-una-feria-como-medio-estrategico","status":"publish","type":"post","link":"https:\/\/beurswand.nl\/es\/participacion-en-ferias\/como-utilizar-una-feria-como-medio-estrategico\/","title":{"rendered":"\u00bfC\u00f3mo utiliza una feria comercial como herramienta estrat\u00e9gica?"},"content":{"rendered":"<p>Una feria puede utilizarse como herramienta estrat\u00e9gica para alcanzar objetivos dentro de la <a href=\"https:\/\/beurswand.nl\/es\/muro-de-exposicion\/\" target=\"_new\">estrategia de marketing<\/a>. Adem\u00e1s, la oferta puede mostrarse estrat\u00e9gicamente a un grupo objetivo espec\u00edfico. Proporciona a las empresas una plataforma para presentar sus productos y servicios a clientes potenciales, crear redes y entablar nuevas relaciones. A pesar de la llegada del marketing online, <a href=\"https:\/\/beurswand.nl\/es\/construccion-de-stands\/\" target=\"_new\">la participaci\u00f3n en ferias<\/a> sigue siendo una forma muy eficaz de hacer marketing. Utilizar un evento de forma estrat\u00e9gica puede aumentar la notoriedad de la marca, mejorar los resultados de ventas y reforzar las relaciones con los clientes activos. Tambi\u00e9n permite a las empresas conocer mejor el mercado y aumentar su ventaja competitiva. Con la preparaci\u00f3n adecuada y objetivos mensurables, las ferias comerciales pueden ser una herramienta importante para el crecimiento y el \u00e9xito.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una feria puede utilizarse como herramienta estrat\u00e9gica para alcanzar objetivos dentro de la estrategia de marketing. Adem\u00e1s, la oferta puede mostrarse estrat\u00e9gicamente a un grupo objetivo espec\u00edfico. Proporciona a las empresas una plataforma para presentar sus productos y servicios a clientes potenciales, crear redes y entablar nuevas relaciones. A pesar de la llegada del marketing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8743,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[66],"tags":[],"class_list":["post-8737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-participacion-en-ferias"],"acf":[],"_links":{"self":[{"href":"https:\/\/beurswand.nl\/es\/wp-json\/wp\/v2\/posts\/8737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beurswand.nl\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beurswand.nl\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beurswand.nl\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/beurswand.nl\/es\/wp-json\/wp\/v2\/comments?post=8737"}],"version-history":[{"count":1,"href":"https:\/\/beurswand.nl\/es\/wp-json\/wp\/v2\/posts\/8737\/revisions"}],"predecessor-version":[{"id":31200,"href":"https:\/\/beurswand.nl\/es\/wp-json\/wp\/v2\/posts\/8737\/revisions\/31200"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beurswand.nl\/es\/wp-json\/wp\/v2\/media\/8743"}],"wp:attachment":[{"href":"https:\/\/beurswand.nl\/es\/wp-json\/wp\/v2\/media?parent=8737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beurswand.nl\/es\/wp-json\/wp\/v2\/categories?post=8737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beurswand.nl\/es\/wp-json\/wp\/v2\/tags?post=8737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}