{"id":8692,"date":"2023-03-23T10:45:34","date_gmt":"2023-03-23T09:45:34","guid":{"rendered":"https:\/\/beurswand.nl\/non-classifiee\/comment-placer-une-foire-dans-le-mix-marketing\/"},"modified":"2026-07-27T20:52:04","modified_gmt":"2026-07-27T18:52:04","slug":"comment-placer-une-foire-dans-le-mix-marketing","status":"publish","type":"post","link":"https:\/\/beurswand.nl\/fr\/participation-aux-salons\/comment-placer-une-foire-dans-le-mix-marketing\/","title":{"rendered":"Comment placer un salon professionnel dans le mix marketing ?"},"content":{"rendered":"<p>Le marketing mix se compose de tous les outils et tactiques que vous utilisez en tant qu&rsquo;entreprise pour commercialiser un produit ou un service.  Les <a href=\"https:\/\/beurswand.nl\/fr\/murs-dexposition\/\" target=\"_new\">salons professionnels<\/a>, en particulier sur le march\u00e9 des entreprises, peuvent \u00eatre un bon compl\u00e9ment au marketing mix, car ils permettent \u00e0 votre entreprise d&rsquo;avoir un acc\u00e8s direct \u00e0 des clients potentiels et vous donnent \u00e9galement l&rsquo;occasion de mettre en valeur vos offres. Les salons professionnels font conna\u00eetre la marque, stimulent la g\u00e9n\u00e9ration de prospects, donnent un aper\u00e7u des activit\u00e9s des principaux concurrents et permettent d&rsquo;obtenir un retour d&rsquo;information de la part des clients et des prospects.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le marketing mix se compose de tous les outils et tactiques que vous utilisez en tant qu&rsquo;entreprise pour commercialiser un produit ou un service. Les salons professionnels, en particulier sur le march\u00e9 des entreprises, peuvent \u00eatre un bon compl\u00e9ment au marketing mix, car ils permettent \u00e0 votre entreprise d&rsquo;avoir un acc\u00e8s direct \u00e0 des clients [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8700,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[65],"tags":[],"class_list":["post-8692","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-participation-aux-salons"],"acf":[],"_links":{"self":[{"href":"https:\/\/beurswand.nl\/fr\/wp-json\/wp\/v2\/posts\/8692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beurswand.nl\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beurswand.nl\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beurswand.nl\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/beurswand.nl\/fr\/wp-json\/wp\/v2\/comments?post=8692"}],"version-history":[{"count":1,"href":"https:\/\/beurswand.nl\/fr\/wp-json\/wp\/v2\/posts\/8692\/revisions"}],"predecessor-version":[{"id":31190,"href":"https:\/\/beurswand.nl\/fr\/wp-json\/wp\/v2\/posts\/8692\/revisions\/31190"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beurswand.nl\/fr\/wp-json\/wp\/v2\/media\/8700"}],"wp:attachment":[{"href":"https:\/\/beurswand.nl\/fr\/wp-json\/wp\/v2\/media?parent=8692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beurswand.nl\/fr\/wp-json\/wp\/v2\/categories?post=8692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beurswand.nl\/fr\/wp-json\/wp\/v2\/tags?post=8692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}