If you want to participate in an event at the Jaarbeurs in Utrecht, choosing an exhibition stand is an important part of the process. But should you rent or buy a trade show booth? Both options have advantages and disadvantages that affect your event. In this article, we take a closer look at this choice […]

Trade shows have been rising in popularity again in recent years. This is mainly because of the valuable opportunity to connect with potential customers and partners. Although it requires an investment of time and money, successful trade show participation can lead to valuable leads, new customers and increased sales. Moreover, it provides an opportunity to

ROI means Return On Investment, comparing the return to the cost of the investment. Measuring ROI is important to evaluate the success of a trade show. This calculation demonstrates the effectiveness of the investment and helps with future investment decisions. The formula is quite simple and useful for analyzing returns and adjusting strategies. Calculating ROI

When participating in a trade show, you naturally want to reach as many potential customers as possible, retain current customers, build good relationships and introduce them to your products or services. But how do you determine which trade show visitors are your target audience? By properly determining your target audience prior to your trade show

Are you planning to participate in a trade show or other event and in doubt between renting or buying an exhibition stand? Then you have come to the right place at Exhibit Wall! Buying a trade show booth can be a smart and sustainable investment for your business. In this blog, we discuss the 5

Successful trade show participation begins with determining the right target audience. By determining the right audience, you can ensure that you reach the right people who are interested in your products or services. This will create more interaction, more leads and ultimately more sales. But how exactly do you determine the right target audience for

A trade show can be used as a strategic tool to achieve goals within the marketing strategy. In addition, offerings can be strategically displayed to a particular target audience. It provides a platform for companies to present their products and services to potential customers, network and develop new relationships. Despite the advent of online marketing,

The marketing mix consists of all the tools and tactics you use as a company to market a product or service. Trade shows, especially in the business market, can be a great addition to the marketing mix, as they give your company direct access to potential customers and also give you an opportunity to highlight

Modular booth construction is an innovative and above all flexible solution for designing and building booths for trade shows. The idea revolves around using reusable and durable components to quickly create different booth configurations tailored to the specific event. The modular booth construction system allows for quick setup and breakdown of the booth, saves time