Cost of Trade Show Participation
The cost of a trade show participation depends on
Trade Show spot
exhibition stand
trade show material
transport
staff
and more factors.
Cut costs in your trade show participation
Traditional (wooden) booth construction is often expensive, and the booth only lasts for a limited time. This is unsustainable and costly. You actually want the ability to customize your trade show booth according to the available booth area, themes and target audience.
Did you know that with Beurswand.nl’s modular exhibition stand system, you can buy or rent a flexible solution and save a lot of costs at the same time?
Cost factors trade show participation
There are many factors that affect the cost of trade show participation. Therefore, prepare and budget well in advance. Trade show participation is a big, serious investment, but it can pay off big.
After all, at a trade show you come into contact with many new customers and associates. An eye-catching and attractive trade show presentation will put your company on the map and generate more brand awareness. In short, successful trade show participation leads to lucrative leads and growth of your business.
When participating in a trade show, an organization must consider various costs. Here are some of the major cost items:
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Booth rent: This is the rental fee for the space you occupy on the show floor. Its price depends on the location, size and popularity of the fair.
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Booth design and construction: To stand out on the show floor, you will need an attractive and functional booth. This can range from a simple, modular booth to a fully customized design. Cost depends on design, materials and labor.
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Marketing and promotion: To attract visitors to your booth, invest in marketing and promotional materials, such as banners, flyers, posters, giveaways and digital marketing (e.g., social media).
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Personnel Costs: You will need staff to man your booth and possibly additional staff to set up and take down the booth. Consider salaries, travel expenses, accommodation and any per diems.
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Insurance: It is recommended that you purchase insurance for your trade show participation so that you are covered for things such as theft, damage or liability.
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Transportation and logistics: You need to consider the cost of transporting your booth, products and promotional materials to and from the trade show site.
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Trade show participation fees: Some fairs charge a participation or registration fee, which varies depending on the fair and the size of your organization.
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Travel and lodging costs: Depending on the location of the fair, there may be costs for travel, lodging and meals for yourself and your staff.
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On-site services: Additional services such as electricity, internet, cleaning and catering are often available at the fair site. These services are usually not included in the booth rental and must be paid for separately.
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Evaluation and follow-up: After the trade show, it is important to evaluate and follow up with leads and contacts you have made. This may require additional time and resources.
Keep in mind that the cost of trade show participation can vary greatly depending on the size and type of trade show, as well as your organization’s goals and budget. It is important to set a clear budget in advance and consider these costs when planning your trade show participation.
- Trade Show Location
- Trade Show Materials
- Transport
- Staff
- Travel and lodging
Cost of Exhibition Stand
Exhibition stand Rent or Buy
Beforehand, you decide whether you want to rent or buy a trade show booth. By renting a trade show booth, you are more economical when it comes to one trade show participation. However, if you attend trade shows more frequently, it is more economical to purchase a trade show booth. At Beurswand, you can rent a trade show booth starting at €899.
For your exhibition stand, you can provide your own design or leave it to Beurswand. Our designers create professional and eye-catching trade show booth designs for €499.
Exhibition Wall will gladly help you with the set-up and take-down of your exhibition stand for €899.
Save costs on trade show booth transportation by arranging it yourself. Is this not possible? Then have your exhibition stand transported by Beurswand from €99. Transportation costs depend on the volume of the exhibition stand.
When you choose to, buy a trade show booth, you also need to store it somewhere after the trade show participation. If you do not have space for this, Beurswand easily stores your exhibition stand in a secure warehouse. Storage of your exhibition stand is already possible from € 295 per year
The size of the trade show booth largely determines the cost. The number of trade show walls and the total area of your trade show booth will affect the cost. A trade show booth with multiple walls and a larger area involves higher costs. However, the price per square meter of the exhibition stand goes down with a larger exhibition stand.
You can also expand these standard setups with arches (arches), mobile counters, ceilings, LED frames and more. Check out some of our examples and contact us about the possibilities.
Exhibition Stand Quotation
In 5 Steps
- Stap 1Bepaal uw
BudgetWilt u kopen of huren? Wanneer is de beurs en wat is uw budget?
- Stap 2Beursstand
TypeKies de oppervlakte en het beursstand type, hoekstand, kopstand, tussenstand of eiland.
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- Stap 3Beursstand
OntwerpKies uw frames en hoogte. Voeg LED, pantry, presentatie middelen toe.
- Stap 4Beursstand
InrichtingVoeg meubilair zoals bar, koelkast, tafels, stoelen, krukken en meer toe.
- Stap 5Selecteer
DienstenWe kunnen helpen met Beursstand Design, Op- en afbouw, Opslag en meer.
1. Determine your budget
Do you want to buy or rent? When is the fair and what is your budget?
2. Exhibition stand type
Select the surface and exhibition stand type, corner stand, head stand, intermediate stand or island.
3. Exhibition stand design
Choose your frames and height. Add LED, pantry, presentation resources.
4. Exhibition booth design
Add furniture such as bar, refrigerator, tables, chairs, stools and more.
5. Select services
We can help with Exhibition Stand Design, Set-up and Take-down, Storage and more.
Or Configure Yourself Now ↓
Other Costs Trade Show Participation
When you participate in a trade show, you don’t just pay for the booth. To participate in a Dutch fair, you must reserve a place. For a trade show space, you pay an average of €175 to €350 per square meter.
When you participate in a trade show, you don’t just pay for the booth. To participate in a Dutch fair, you must reserve a place. For a trade show space, you pay an average of €175 to €350 per square meter.
Trade show booth costs depend, in part, on the additional trade show materials you rent or purchase. Consider laminate flooring, lighting, TVs, furniture, shelving or storage. Below is an overview of the rental and purchase prices of our exhibition materials.
By personnel costs, think of your staff’s hourly rate and any trade show training your staff takes.
Not only does your booth need to be transported to the show, so do your staff. When the fair is abroad, you arrange airfare, for example. For a multi-day fair, also include lodging costs in the budget.
Flexible
Build your trade show booth to your liking every time in size, design and visuals. Build the same, sometimes different.
Full service
We can take care of your entire trade show participation. From accessories to transportation to set-up and take-down.
Custom
Custom booths: select your own dimensions, design and visuals. We do the rest.
Low cost
No major investment required.
Rent your exhibition stand from as little as €899.
Portfolio Examples
Request Your Quote in 4 Simple Steps
You have a spot at your trade show venue? Choose your trade show booth setup and floor space based on the assigned space and position.
There are 4 types of trade show booth setups
– Corner arrangement
– Intermediate setup
– Cup arrangement
– Island arrangement
Floor space: you can scale your trade show booth in floor dimensions without limit due to our modular system. We have supplied exhibition stands from 2-200 m2
On our website you will find many examples of trade show booths and different setups. Or view our Exhibition Stand Portfolio.
Create your own trade show booth completely as you wish in our trade show booth configurator or choose a trade show booth design from our samples.
After you select the dimensions and setup of your trade show booth, we further dress the trade show booth. Easily add additional options such as flooring, pantry, LED spotlights or TV when selecting the trade show booth. We are also happy to provide the design of the exhibition stand. We even take care of your complete trade show presentation – if desired.
Exhibition Stand Floor
Do you want a (raised) floor? We have developed a unique proprietary system for that. But we also offer laminate or carpet tiles.
Visuals
The visuals – in addition to the size of your exhibition stand – are very decisive for the appearance and recognizability and of your exhibition stand. Do you want an understated or rather eye-catching trade show booth? With the visuals, you give your booth color, or not.
You have a choice of printed textile, dibond, forex or wood finish.
Lighting
You can literally “spotlight” certain visuals in your trade show booth by integrating an LED into your trade show booth frames. You can also add LED spotlights.
Exhibition Stand Elements
Pantry, Counter, Bar, Shelves
Multi Media
Present your organization and products or services with multi media such as Televisions, iPads, beamers, LED tiles or even Holograms.
Accessories
Complete your trade show booth with furniture and appliances. Think Tables, Chairs, Bar Stools, a Refrigerator, Coffee Maker or Vacuum Cleaner.
Our years of experience allow us to relieve you – in addition to providing your trade show booth – with additional services, guaranteeing you a successful trade show participation with minimal effort. Among other things, we can help you with:
Advice on Scholarship participation
These include design and layout of your booth, graphic design of your visuals, checklists for trade show participation, use of multi media and general presentation during trade shows.
Design of your Exhibition Stand
At Beurswand.nl, you always have your own assigned project manager who can help you design your trade show booth.
Transportation and Construction
Transportation of the exhibition stand to the exhibition is also part of our service package. We also handle the set-up and take-down of the exhibition stand, so all you have to do is arrange for your staff to be present at the exhibition.
✓ Transportation: from €99.
✓ Assembly and disassembly: from €899.
After choosing the exhibition stand and selecting additional options and additional services, we have enough information to give you a specific price indication.
Request a price for your trade show booth, and you will receive more information on options and costs within 48 hours.