Tips for Successful Trade Show Participation
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Tips for Successful Trade Show Participation
Let’s face it: trade show participation is not cheap. Your company invests time and effort in the trade show presentation and in addition, it certainly costs several thousand dollars. Therefore, it is important that you know what you are doing. How do you get the most visitors to your booth and make sure they actually buy your product or service?
Careful planning and proper preparation is extremely important for a successful trade show participation. So read our tips for successful trade show participation and learn:
- To attract visitors to your booth
- Ways to plan a successful trade show participation
- The best ideas for promotional products and gifts
Attracting visitors to your booth
Exhibition booth location at the fair
Design of your exhibition stand
Visitors are attracted to good-looking booths. Within seconds, a visitor forms their first impression of your booth. So it is important to invest in the design and use eye-catching colors, for example. A beautiful design makes the difference between visitors stopping or walking by.
Make your trade show booth clearly visible from all directions, both near and far. Use prominent signs and provide optimal lighting.
We realized this eye-catching exhibition stand for Travelaer. The beautiful design combined with the tables and chairs is very inviting to visitors. Another successful trade show participation from one of our clients!
With LED frames from Exhibit Wall, for example, you will ensure that your booth stands out to visitors.
Make your booth accessible
Have Your Exhibition Stand Designed
You have the option of providing your own design, but we always recommend that you have a design created by Beurswand.nl. This ensures that the design of the exhibition stand looks optimal from afar and up close.
Our designers know exactly what to consider when it comes to designing trade show booths.
Snacks and drinks
Trade show visitors usually walk around a lot at a trade show. Offering snacks and drinks is therefore greatly appreciated. Your beverage or snack offerings should be in line with your corporate culture or theme. Provide water bottles and any packaging with your branding or business card so visitors remember your company.
Tip: bring a coffee maker so you can have a cup of coffee with potential clients.
Offer trade show visitors snacks and drinks so they stay at your booth longer, allowing you to leave a good impression.
Contests and promotions
Everyone loves to win something. Therefore, attract visitors to your booth with contests, special promotions or raffles. Make sure you need something from attendees to enter the contest or be eligible for a prize, such as a business card or a completed contact form.
Promotional products
Promotional products and corporate gifts are an important part of the fair. Make sure the promotional product you choose is relevant to your brand and useful to consumers. This is the best combination because it ensures that the product is preserved for a long period of time.
Some of the most popular promotional products for trade shows are:
- Pens: they may be a bit mundane, but everyone still needs pens. Pens are kept for a long time and even have transfer value because recipients can give them to others.
- Bags: handy for carrying all those things someone gets at a trade show. Reusable bags are now kept much more often than in the past because of their environmental benefits. Put your logo on the bags so that visitors who take your bag will advertise you at the fair for free.
- Electronic gadgets: USB flash drives are among the promotional items that people love to receive. You can also put QR codes on your booth and trade show apparel that visitors can scan.
- Folders and notebooks: these are useful both during and after the fair. Do you have notebooks and folders left over? Then use it back in the office after the fair.
Reachability on social media
It is wise to have a social media plan before you go to a trade show. One way to use social media is to connect with people who have checked in on the fair or mentioned the fair on social media. Invite them to your booth and offer a special offer through social channels.
Summary
Exhibition stand rental at Exhibition Wall
Exhibition Stand Quotation
In 5 Steps
- Stap 1Bepaal uw
BudgetWilt u kopen of huren? Wanneer is de beurs en wat is uw budget?
- Stap 2Beursstand
TypeKies de oppervlakte en het beursstand type, hoekstand, kopstand, tussenstand of eiland.
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- Stap 3Beursstand
OntwerpKies uw frames en hoogte. Voeg LED, pantry, presentatie middelen toe.
- Stap 4Beursstand
InrichtingVoeg meubilair zoals bar, koelkast, tafels, stoelen, krukken en meer toe.
- Stap 5Selecteer
DienstenWe kunnen helpen met Beursstand Design, Op- en afbouw, Opslag en meer.
1. Determine your budget
Do you want to buy or rent? When is the fair and what is your budget?
2. Exhibition stand type
Select the surface and exhibition stand type, corner stand, head stand, intermediate stand or island.
3. Exhibition stand design
Choose your frames and height. Add LED, pantry, presentation resources.
4. Exhibition booth design
Add furniture such as bar, refrigerator, tables, chairs, stools and more.
5. Select services
We can help with Exhibition Stand Design, Set-up and Take-down, Storage and more.
Or Configure Yourself Now ↓
Request Your Quote in 4 Simple Steps
You have a spot at your trade show venue? Choose your trade show booth setup and floor space based on the assigned space and position.
There are 4 types of trade show booth setups
– Corner arrangement
– Intermediate setup
– Cup arrangement
– Island arrangement
Floor space: you can scale your trade show booth in floor dimensions without limit due to our modular system. We have supplied exhibition stands from 2-200 m2
On our website you will find many examples of trade show booths and different setups. Or view our Exhibition Stand Portfolio.
Create your own trade show booth completely as you wish in our trade show booth configurator or choose a trade show booth design from our samples.
After you select the dimensions and setup of your trade show booth, we further dress the trade show booth. Easily add additional options such as flooring, pantry, LED spotlights or TV when selecting the trade show booth. We are also happy to provide the design of the exhibition stand. We even take care of your complete trade show presentation – if desired.
Exhibition Stand Floor
Do you want a (raised) floor? We have developed a unique proprietary system for that. But we also offer laminate or carpet tiles.
Visuals
The visuals – in addition to the size of your exhibition stand – are very decisive for the appearance and recognizability and of your exhibition stand. Do you want an understated or rather eye-catching trade show booth? With the visuals, you give your booth color, or not.
You have a choice of printed textile, dibond, forex or wood finish.
Lighting
You can literally “spotlight” certain visuals in your trade show booth by integrating an LED into your trade show booth frames. You can also add LED spotlights.
Exhibition Stand Elements
Pantry, Counter, Bar, Shelves
Multi Media
Present your organization and products or services with multi media such as Televisions, iPads, beamers, LED tiles or even Holograms.
Accessories
Complete your trade show booth with furniture and appliances. Think Tables, Chairs, Bar Stools, a Refrigerator, Coffee Maker or Vacuum Cleaner.
Our years of experience allow us to relieve you – in addition to providing your trade show booth – with additional services, guaranteeing you a successful trade show participation with minimal effort. Among other things, we can help you with:
Advice on Scholarship participation
These include design and layout of your booth, graphic design of your visuals, checklists for trade show participation, use of multi media and general presentation during trade shows.
Design of your Exhibition Stand
At Beurswand.nl, you always have your own assigned project manager who can help you design your trade show booth.
Transportation and Construction
Transportation of the exhibition stand to the exhibition is also part of our service package. We also handle the set-up and take-down of the exhibition stand, so all you have to do is arrange for your staff to be present at the exhibition.
✓ Transportation: from €99.
✓ Assembly and disassembly: from €899.
After choosing the exhibition stand and selecting additional options and additional services, we have enough information to give you a specific price indication.
Request a price for your trade show booth, and you will receive more information on options and costs within 48 hours.
